If you read search engine optimization blogs (like ours), you’ve probably heard about Google’s “appetite” for E-A-T. If you haven’t, then briefly, E-A-T is short for Expertise, Authoritativeness, and Trustworthiness. This is an important SEO indicator (i.e. ranking factor), which was released back in 2015. So why are we writing about it now? Because the …
The pillars of SEO content writing – Google E-E-A-T Guide Read More »
You read a lot about SEO, which in most people’s minds appears as a strange, inexplicable concept. However, in this article, we’ll dispel that fog and show you how you can harness the power of search engine optimisation to make hundreds of thousands of dollars.
When you want to build, you first have to dig the foundation, pour the water and then build the home of your dreams, brick by brick. But the first step is always to have a stable foundation on which to build the walls. This is perhaps the easiest way to understand why it is important to optimise your website before you do anything else.
If you were to ask any random SEO expert what one of the hardest jobs in search engine optimization is, 9 out of 10 would say link building.
This is no wonder, as it takes a lot of research and crawling to find a good site, and then comes the hard part: contacting the site operator, talking to them and softening the blow to get yourself in a better bargaining position.
Algorithm updates come and go, SEO trends emerge and then disappear into the background… But in a sea of variables, one thing is always constant: keyword research. Good search engine optimisation is based on a well-developed content marketing strategy, and content is based on keyword research. (It’s not for nothing that SEO is often compared …
Keyword research for SEO: a 2023 guide for beginners Read More »
We often come across the terms UX or UX-optimisation. These refer to the user experience. But what do they mean in practice and how can you benefit from them?
At first glance, search engine optimised content, also known as SEO content, is not much different from classic posts. Except perhaps that you’ll see them more often in Google’s top positions.
