CASE STUDY
Awaken
Awaken provides AI-powered customer experience solutions designed to improve contact center performance and agent efficiency. The company focuses on innovative technologies to enhance customer interactions and drive better outcomes across the UK market.
Main results
165% increase in organic traffic (year on year)
Significant increase in the number of ranking keywords
400% increase in organic website conversions (year on year)
Notable growth in the number of clicks
Client review
“I’ve worked with Makkai and the team on a number of projects now and they always deliver great results. They have a clear and concise methodology, are responsive to requests and transparent about how they go about their work. Would highly recommend.“
Gregory Taylor
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The work
The goal of the SEO optimization for the Awaken website was to improve its online visibility in the UK through a sustainable and cost-effective strategy, aiming to increase organic traffic and lead generation.
Key efforts focused on technical SEO enhancements, improving User Experience (UX), creating relevant, high-quality content, and strengthening the backlink profile to boost search rankings and brand authority.
The result
Following SEO optimization, the Awaken website recorded a 165% year-on-year increase in organic traffic, alongside a remarkable 400% growth in organic website conversions. These results highlight the effectiveness of the long-term SEO strategy in boosting search visibility, driving qualified traffic, and significantly improving conversion performance.
Organic Traffic
As a result of SEO optimization, organic traffic now accounts for 91.39% of total users, with 6,601 visitors coming from search engines. The website has also seen 5,653 new users from organic search, representing 93.96% of all new users. These improvements reflect the ongoing success of long-term SEO efforts in boosting search visibility, driving consistent traffic growth, and increasing user engagement.
Organic Traffic Increase
In June 2024, SEO optimization led to a 165.57% year-on-year increase in organic traffic, with total users rising from 305 to 810. The number of new users also grew by 146.23%, while key events (organic conversions) saw a remarkable 400% increase. These improvements clearly demonstrate the effectiveness of the ongoing SEO strategy in boosting visibility, attracting qualified users, and significantly improving conversion performance.
Clicks and impressions
SEO optimization led to 4.68K total clicks and 569K total impressions, with an average click-through rate (CTR) of 0.8%. The average position improved to 42.8. This steady growth in visibility reflects the success of ongoing SEO efforts in driving more organic traffic and increasing user engagement.
Organic Conversions Growth
The number of organic conversions increased significantly, reaching 24 key events compared to just 5 in the previous period — a 400% year-on-year growth. This sharp rise reflects the success of ongoing SEO efforts in attracting high-intent visitors and improving the website’s ability to convert traffic into meaningful actions.
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Client reviews
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