CASE STUDY
Bluehub
Bluehub is a UK-based digital agency offering tailored B2B eCommerce solutions and system integrations, designed to drive growth and efficiency. The company focuses on innovative technologies to enhance customer experience and streamline operations.
Main results
364% increase in organic traffic (year on year)
Significant increase in the number of ranking keywords
The work
The goal of the SEO optimization for the Bluehub website was to increase its online visibility in the UK market through a sustainable and cost-effective strategy, driving more organic traffic and qualified leads.
Key efforts focused on technical SEO enhancements, improving User Experience (UX), creating relevant, high-quality content, and strengthening the backlink profile to boost search rankings and brand authority.
The result
Following SEO optimization, the Bluehub website saw a 364% year-on-year increase in organic traffic. In addition, there was a significant growth in the number of ranking keywords, reflecting improved search visibility and the success of the ongoing SEO efforts.
Organic Traffic
As a result of SEO optimization, organic traffic accounted for 85.61% of total users, with 40,985 visitors arriving via search engines. Between September 2023 and January 2025, the website recorded 28,123 sessions from organic search, contributing to 21,019 engaged sessions and a 74.74% engagement rate. These results reflect the steady growth driven by long-term SEO efforts, leading to improved visibility, increased user interaction, and stronger overall website performance.
Organic Traffic Increase
SEO optimization resulted in 8,990 total users, reflecting an 82.58% increase compared to the same period last year. Organic traffic made up over 99% of all users, highlighting the effectiveness of the SEO strategy. Additionally, the number of new users grew by 80.28%, while returning users increased by 15.22%. These improvements demonstrate the ongoing success of SEO efforts in driving high-quality traffic and boosting overall user engagement.
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