CASE STUDY

Medical complex

Medical Complex is a specialized provider of medical devices and patient care products in Romania, offering a wide range of orthopedic supports, mobility aids, compression stockings, medical footwear, and rehabilitation solutions.

Main results

Client review

Reliable team, excellent communication with us, as client.

István Elekes Darabont
General Manager

The work

The SEO optimization for the Medical Complex website aimed to improve its online visibility through a stable and cost-effective strategy, ultimately driving more organic traffic and increasing customer engagement.

Key aspects of the campaign included optimizing technical SEO settings, enhancing User Experience (UX), creating high-quality content, and strengthening the website’s backlink profile.

The result

As a result, the website achieved a 73% increase in organic traffic over the last three months, a significant rise in ranking keywords, and a notable boost in Google clicks and impressions, solidifying Medical Complex as a leading provider of medical products in Romania.

Organic Traffic

SEO optimization led to a significant increase in organic traffic, now making up 98.77% of total visitors. Between October 2024 and March 2025, the site gained 4,095 organic users, with a steady upward trend in engagement. This reflects the success of long-term SEO efforts in boosting search visibility and user interaction.

Organic Traffic Increase

Organic search traffic grew by 73.65%, reaching 2,444 users in the latest period compared to 1,393 users previously. This increase reflects the effectiveness of SEO efforts, driving more new users (+74.78%) and returning visitors (+53.02%), strengthening the website’s online presence.

Clicks and impressions

SEO efforts led to a significant boost in search visibility, resulting in 12.7K total clicks and 554K total impressions. The steady upward trend highlights the success of optimization strategies in increasing search engagement and website reach.

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