How can an SEO expert help you?

The role of SEO, or search engine optimisation, has become unquestionable in recent years. Because getting your website found organically by visitors is one of the key pillars of your long-term marketing strategy. 

However, SEO takes time – at least six months before the work invested starts to pay off.

An SEO expert can effectively help you with search engine optimisation

Introduction and SEO basics

After reading the above, you may have wondered why you actually need an SEO expert if you have one who can drive traffic to your website instantly using Google Ads. We wrote about this in detail in a previous article comparing Ads and SEO.

Basically, it’s worth knowing that if your website is not properly search engine optimised and you’re not producing content, you’ll become virtually invisible in search engines if you turn off paid advertising. This means that your website traffic is reduced to effectively zero – forcing you to fund additional ads.

What can an SEO professional help you with?

However, an SEO expert can help you to make your website properly search engine optimised and “Google-friendly”.

Ahhoz azonban, hogy hosszú távon fenn tud tartani a növekedést, nem elég, ha az oldalad jól optimalizált: hasznos és releváns tartalomra van szükséged – olyanra, ami megoldja az olvasóid problémáját, kielégíti a kíváncsiságukat. 

To put it very simply and simplify it, SEO actually consists of the following 3 things.

Technical SEO: this will ensure that your site is indexed by Google, i.e. visible

Content SEO: this includes keyword research (i.e. what words people will use to find you) and SEO-optimised content. Here we’re thinking primarily of web copy and blogs, but content SEO also includes the increasingly popular podcast and vlog – in fact, any channel where you can reach people.

Off-site SEO: off-site SEO includes the pillars that affect the ranking of your site, but are not on-site factors, but off-site factors. A classic example is link building, i.e. how many websites link to you on the web and the quality of those links.

These are explained in more detail below.

Increase organic traffic and sales

As mentioned above, one of the most important elements of technical SEO is to make your website visible to Google in the first place. This is the foundation of the house you are building, if you like. Then comes the rest: content production, fine-tuning and brand building.

We can increase organic traffic with good content, good backlinks and good web design. Another important ranking factor is how fast the website is. As organic traffic increases, so will sales, according to the law of large numbers.

We can increase organic traffic with good content, good backlinks and good web design. Another important ranking factor is how fast the website is. As organic traffic increases, so will sales, according to the law of large numbers.

It is not difficult to work out that if 1000 people visit your website each month and 1% of them, i.e. 10 people, buy, you will generate much less revenue than if you take 1% of 10,000 visitors, i.e. 100 people. 

If the average purchase is HUF 6,000, this would result in a monthly income of HUF 60,000 in the first case and HUF 600,000 in the second. So it makes a big difference where your website is organically located.

An SEO specialist can also help you write content

Content building, organisation and strategy

The best way to increase organic traffic is to build good content. People are usually looking for answers to a specific problem.

For example: home remedies against gingivitis

If you have a website selling vitamins, you can write an article about the benefits of vitamin C consumption and the fact that curcumin is a powerful anti-inflammatory. If your article was convincing enough, they will add some products to your cart. 

Of course, not every SEO expert was an A in literature, but with outsourcing and an excellent sense of strategy, you as the client will feel none of this. 

That’s the way SEO agencies work anyway: it’s impossible for one person to know everything, and it’s not good, because they can’t go into a particular profession. Several experts from several disciplines work together to provide a complete and excellent service.

An SEO specialist also helps you develop responsive websites and UX

User experience (UX) development, website structure and navigation

To attract and retain visitors, a website needs to be clean, simple and modern, and it also needs to be transparent: with clear buttons, well-linked content, simple, clean, keyword-optimised URLs. 

Improving the user experience is also part of the ‘bigger picture’, i.e. making sure that the SEO professional has a real insight into how a website works.

It’s also important that the website is fast enough, as users will leave a page in 3-4 seconds on average if it doesn’t load. In addition, it must be responsive, i.e. a website that can be used on phones and tablets. 

This is important because 60% of people search from a mobile phone, so you would lose out on a lot of potential visitors if your website is only optimised for desktop.

Brand building, long-term online strategy

Brand building and brand awareness should be part of your long-term marketing strategy. 

Quality content, a usable, modern website, and good quality products will bring this visibility sooner or later, but with good marketing and brand building, you can and should speed up the process. This will mean a lot of extra revenue for your company.

What skills should an SEO expert have?

SEO is much more than just optimising meta tags. Rather, it is a multi-functional digital professional with skills in writing and web design. All in all, the following criteria apply to a good SEO professional.

Monotony tolerant: sometimes you need this skill, because, for example, a lot of keyword research and keyword cleaning takes a lot of time – and let’s face it, it’s not exciting.

Familiar with programming languages/not shy away from programming: you don’t need to think too much, but a good SEO expert should know basic HTML commands if you need to get into the system at code level.

Proactivity, problem-solving skills: in many cases, it is not easy to get to grips with the user interface of a system, or there may always be a problem that seems impossible to solve at first sight. In such cases, it is necessary to have a cool head and the ability to look into the problem.

Constant learning: SEO has certain basics, evergreens if you like, that never change. However, there are many things that are constantly changing, trends come and go, but they must always be monitored.

Good web design sense: as mentioned above, it is important to understand the basics of UX (user experience), what makes a website good and how it is user-friendly. But you also need to understand design.

Marketing: there’s no getting around it, an SEO expert needs to understand marketing just as much as a junior marketer, for example. You need to be able to sell your content, your service and yourself, you need to understand brand building – otherwise you’ll get lost in the digital noise.

Relationship management, communication: in link building, for example, how you communicate with people is very important. The more, the better the network of contacts, the better the results.

At least intermediate, but preferably advanced, writing skills: in content production, it’s important to write well, with excitement and to know the basic rules of spelling.

When do you need an SEO specialist?

  • If you want your site to be “seen” by Google (and not just paid Google Ads ads)…
  • If you want to multiply your organic visitors…
  • If you’re thinking long term…
  • If you want your site to be faster and more user-friendly…
  • If you want to make more money…

… then contact us for a free quote.

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