How to track your website traffic?

Weboldal tulajdonosként – legyen akár webshopod, akár más online szolgáltatásod – mérned kell a honlapunk látogatottságát. Másként nem tudhatod meg, hogy nő vagy épp csökken a látogatottság mint ahogy azt sem, melyik termékre/szolgáltatásra kíváncsiak a legtöbben.

What’s more, you can use the data to attract even more visitors to your website and optimise it to the max.

In this article, we’ll show you how you can analyse your traffic using Google Analytics (or, as we’ll refer to it in some cases, GA). 

Analyse your website traffic with Google Analytics (short, practical guide)

1. Installing and configuring Google Analytics

First, you need to visit the Google Analytics website. If you already have a Google account, you can easily create an Analytics account by simply logging in with your gmail username and password.

Google Analytics registration

Then all you have to do is click on the gear in the left panel and then click on the Create Account button, where you can add your website and enter the main details.

Create a Google Analytics account

The account name can be anything you like, or you can use it to identify your project. I’ve entered Wattapamacs for now.

To set the name of your Google Analytics account

Then tick some more:

  • The comparison
  • Technical advice
  • and account experts and click Next.
Details of how to set up your Google Analytics account

Then, under Property details, you can set more detailed information about the website. Here the Property name should also be something that makes the project easy to identify. Enter the time zone (Hungary, obviously) and choose the currency in which you want your products and services to be invoiced.

If you are selling within the EU, you should choose EUR, if you are selling internationally, you should choose USD, and if you are targeting the Hungarian market, you should choose Hungarian forint (HUF).

Important: if you move on now, you will only be able to use the GA 4 version. We recommend that you also install the older Google Analytics for more accurate, detailed measurements. We’ll show you how!

Setting up old Google Analytics metrics

Click the Show advanced settings button, then click the Create Universal Analytics property slider in the drop-down menu.

Set up a UA tracking code in Google Analytics.

You can then enter the website address and select Create Google Analytics 4 property and Universal Analytics property. If you want to use the old GA, you can choose to install just that, but we recommend using both versions.

Entering your business data in Google Analytics

You can then enter the details of your company or business according to the parameters and create your Google Analytics property.

You will then find two tracking codes that you can call up by clicking on the Create Property button.

 This is what the GA4 tracking code looks like.

One starts with GA4 and the other with UA. UA is the old tracking code, GA4 the new one.

You will then need to select the old UA tracking code and click on Tracking details to retrieve the actual tracking code, which you can then paste into the header.php template (for WordPress websites).

Get UA tracking code

If you have done everything right, you will see a panel on the right side with a code starting with <!– Global site tag (gtag.js) – Google Analytics –>. Copy the code, then open the WordPress template editor, find the header.php file and paste it before </head&gt;.

If it’s too complicated, install a plugin where you simply have to paste the code starting with UA into the integration interface. And with that, you’ve connected your website and Google Analytics – now you’re ready to start measuring traffic!

Google Analytics traffic measurement

2. Visitor measurement with Google Analytics

First of all, to properly evaluate what you read, you need to be familiar with the basic concepts. Many people confuse the number of visits with page views, or don’t know exactly what the average time spent on a page is. (If you already know these, feel free to skip this part.)

Number of visits

If a visitor comes to our website and clicks on more than one of our pages, it counts as 1 visit. Of course, if the same person comes back to your site not on the same day, but say a few days later (or even the next day), that counts as another visit.

Number of page views

It shows how many subpages visitors have viewed on a given website. So, for example, if you are a webshop selling not only laptops but also mobile phones, tablets and so on, and the same person browses through it, it is still “counted” as a separate page view by GA.

Time spent on the site

As the name suggests, this metric shows how much time someone has spent on a particular page. From an SEO point of view, this is a very important metric, because if readers spend a lot of time on our site, then in Google’s eyes it means we are producing interesting, relevant content. 

This can be achieved, for example, by writing long articles (1000+ words) or embedding longer videos or podcasts on your website.

Site/visit

The number of page views divided by the number of visitors – this metric therefore shows an average number. The higher the ratio, the better, as it means that visitors are clicking through more pages. 

Reversal rate

A reader who arrives at the website and then leaves without clicking further is added to the bounce rate. Of course, the lower the bounce rate, the better. 

Percentage of new visits

It shows how many new visitors have visited your website who have never been there before.

Now that we have clarified the main concepts, let’s look at the criteria you can use to analyse your visitors!

Again, by clicking on the left console, under Real-time analysis > Overview, you can see how many people are viewing your website right now (in real time), and also where they are viewing it from.

Real-time overview in Google Analytics

However, as these are snapshot data, it is not possible to draw long-term, far-reaching conclusions. Much more meaningful are the 3-month, six-month breakdowns, which you can also access in the left-hand panel, a little further down, by clicking on Audience > Overview.

Setting the tested time in GA

You can select the time interval in the top right-hand corner (as this is a non-existent page, there is no data to measure.)

Scroll down a bit and you’ll see the data that has been clarified above, such as users, page views and so on.

 Google Analytics traffic data

After you have evaluated the data, you may want to scroll down further. 

View browser, operating system in Google Analytics

Here you can find out which language, which country and even which city our visitors are from. 

It’s very interesting to see what operating systems your visitors are using. Note how much higher the percentage of Android and iOS users is than those who use a desktop PC or laptop (Windows, Linux or Mac). 

In many cases, 60-70% or even 80% of visitors can come from mobile, which is why it’s important to have a mobile optimised website.

Go to Customer Acquisition > Overview > All Traffic > Channels to see where your visitors have come from.

Viewing organic and other visitors in Google Analytics

It may be that 

  • organically (because of your good SEO) – this will show up as Organic Search
  • directly (because they know your brand, for example) – this is called Direct
  • read about you elsewhere (e.g. link building, clicked on a link in a PR article) – this is Referral
  • or via social media (Facebook, Insta, TikTok, etc.) – this is Social.

Note: this is a demo page, so you won’t see it, but all this data will be displayed on yours.

View link building in Google Analytics

Under the same menu item, click on the Source/Media page to see which keywords your visitors are clicking on, and you can further enhance these. Whatever gets you a lot of traffic, include it in the H1, H2 headline of your article(s) or use it as inspiration for your next article(s).

View keywords in Google Analytics.

It is also worth looking at which articles were the most popular. You can do this under Behaviour > Site content > All pages. If you see that a particular topic is more popular, you may want to write more articles about it to attract more visitors.

Measurement of behavioural processes

Under Behaviour > Behaviour history, you can view the history of how visitors have moved from point A to point X. In addition, a graphical chart shows you which page visitors leave most often.

Too complicated? SEOlympic can help!

It might seem complicated (and it is, it takes years of practice) to be able to set up the metrics properly and measure conversions and revenue, but also to be able to analyse what you see and develop a solid marketing strategy.

Csapatunk, a SEOlympic, olyan szakemberekből áll, akik már több éve a keresőoptimalizálással, illetve az ehhez kapcsolatos riportálásokkal foglalkoznak. Épp ezért bátran hívj minket, ha segítségre van szükséged akár a keresőoptimalizálás, akár a Google Analytics beállítása terén.

…from the next section

In the next section, we’ll show you how to set up and interpret your Search Console traffic data.

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