How to Use Google Trends in SEO?

When we talk about SEO, we tend to think only about keyword analysis and building a backlink profile. But there is a powerful tool that many still underestimate: Google Trends.

By using Google Trends, you can not only find out what topics users are interested in worldwide, but also analyze the changes in search volume over time. This allows you to proactively respond to market trends.

In this article, we will show you how to integrate this tool into your SEO strategy to increase your website’s relevance and visibility in search engines. If you want to stay one step ahead of your competition, Google Trends can be one of your best allies.

But what is Google Trends?

Using Google Trends

Google Trends is a great, free online tool from Google that allows you to track what topics people are interested in in different parts of the world.

Trends shows how popular a certain term is based on real-time searches. The data is displayed on a scale where 100 represents the point at which the term is most popular in a given location and time period. This helps you understand what topics people are most interested in.

With Google Trends, you can see when and where there is demand for a certain product or information. But let’s take a look at what this means in practice.

Imagine you sell sports equipment and you want to know when most people are searching for bicycles, for example.

For simplicity and better interpretation, we set the search to a 5-year period and to look for information worldwide.

Observe that there is a well-defined period from mid-March when the cycling season kicks off, lasting until the end of October, gradually tapering off. After that, interest drops significantly during Christmas and the winter season, then picks up again.

By region, you can see that bicycles are most searched for in the Netherlands, Belgium, and Switzerland. So, if you ship worldwide, it would be worthwhile to translate your cycling articles into these languages as well.

Google Trends in SEO - Interest by Region
Determining Keywords Using Google Trends

Scrolling down, you can see the related topics section, which is also very useful. Here, you can view the brands, keywords, and phrases that are currently the most popular. The related terms also show you what trends are currently present in the market.

This can be particularly useful when planning blog posts, videos, or social media content. If you want to create more comprehensive content, it’s worth considering these related topics as well.

For example, if you search for the term “OMAD” (One Meal A Day), you might find related topics like “fasting” or “ketogenic diet.” You can create separate content for these topics. This allows you to showcase different aspects of a given topic, thereby increasing your website’s traffic and relevance.

Discovering related topics can also help you provide a more comprehensive and in-depth understanding for your readers on a specific subject. For instance, if you know that fasting and the ketogenic diet are popular alongside OMAD, you can create detailed comparative articles that highlight the advantages and disadvantages of each.

It’s also worth mentioning breakout keywords. These are search terms whose popularity has increased by more than 5000%. These keywords are often not very competitive yet, offering a great opportunity to quickly climb the search results. Identifying and leveraging these keywords can be particularly useful if you want to rapidly increase organic traffic.

Breakout keywords typically indicate new trends or events for which there is still little content available. If you identify these keywords early, you can gain an advantage over your competitors by quickly creating relevant content.

With Google Trends, you can prepare in advance for the upcoming season, allowing you to sell more products. Or, if a new trend like electric scooters suddenly emerges, you can react faster than your competitors by monitoring the trends.

Now that you understand the basics, in the next section we will examine how you can effectively use Google Trends in your SEO strategy, particularly in selecting keywords and developing your content strategy.

Google Trends SEO Keywords

How to Use Google Trends for Keyword Selection

Developing a content strategy starts with selecting the right keywords. This is where Google Trends comes into play, helping you find the most popular terms right now.

Trends of Relevant Keywords

The first step in the process is to enter the desired keywords and analyze their popularity trends over time. An upward trend indicates growing interest in the term, which can be highly valuable for SEO. Conversely, if you observe a downward trend, it might be worth considering alternative keywords.

Seasonal Trends and Long-Term Growth Patterns

The popularity of many keywords varies seasonally, as seen in the example of bicycles above. An even better example might be “winter coats,” which see an increase in searches starting in the fall and peak during the winter months. By identifying these patterns with Google Trends, you can time your content to coincide with peak demand, optimizing your traffic and conversions.

Developing a Content Strategy

In addition, Google Trends provides inspiration for content creation. If a topic is attracting more attention, it might be worth delving deeper into it and creating content in various formats—such as blog posts, videos, or infographics. This way, you can organically capitalize on the heightened interest and direct people to your website.

Using Google Trends, you can more easily plan when and what type of content to publish. If you see that a keyword is popular every summer, you can prepare related materials in advance so they are published at the time when most people are searching for them.

Timing allows you to prepare for periods when interest in a topic is at its peak. This can be especially useful before holiday seasons, seasonal events, or annual occasions, when you know in advance which topics will be most searched for.

Of course, it would be naive to think that your competitors will just watch all this passively. That’s why you need to continuously monitor and track them. But how can you analyze your competitors?

Analyzing Competitors with Google Trends

First, start by gathering your competitors’ key keywords and entering them into Google Trends. Trends will show you the popularity trends of these terms over time. This helps you assess where your competitors are strong and where there might be gaps in the market that you can exploit.

In addition, Google Trends not only shows the popularity trends of keywords but also analyzes geographic data, as mentioned above. This allows you to see in which regions your competitors are strong. If there is high search volume in a particular area that your competitors have not yet exploited, it’s the perfect time for you to enter that market.

Additionally, based on the data, you can also observe which topics have little competition, uncovering new market opportunities. This allows you to create unique content that can fill these gaps and differentiate your brand.

Improving Local SEO with Google Trends Data

In local SEO, it is important to be aware of the popular keywords in a given region. The “Interest by region” feature in Google Trends shows you which searches are most common in different areas, such as states or cities. This information helps you create content that caters to the interests of the local audience.

For example, if you have a restaurant in Budapest, you can find out which dishes or dining trends are most popular in the city and adjust your menu or marketing campaigns accordingly. Knowing local search trends helps you more effectively reach the local audience, thereby increasing your traffic and sales.


Google Trends is a great tool that helps understand what topics interest people worldwide and locally. With its help, you can plan your content to appear at the most appropriate times and effectively target local audiences. This way, you can always stay one step ahead of your competitors.

If you want your website to achieve prominent rankings on Google, choose SEOlympic agency! We’ve helped numerous clients boost their organic traffic, and we’ve even prepared case studies about them. You can read them by clicking on the link.

Why struggle alone when we can help you stand out from the crowd?

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